Evaluation-Question 3 (Gabrielle Chambers)

Evaluation-Question 3


What kind of media institution might distribute your media product and why?

After doing many planning and research into what company we would like to distribute our media product we finally came up with the conclusion to be distributed by a mainstream company. We believed this was sensible idea as other films similar to ours, like the other woman, were distributed by mainstream companies.

We would like our mainstream company to be a big company for example a company like the big six which involve companies such as Warner Brothers & Universal. We researched into mainstream companies before and we wanted ours to look a lot like a mainstream company. One major thing we noticed was their logos where animated. However when we tried to make this we struggled so ended up having a still logo.

We would want our film to be distributed firstly to cinemas. This is what the majority of mainstream companies do, release the film to the cinema before allowing the audience to see it at home. We would then want to release the film onto DVD, perhaps Blu-ray and sky-downloads to attract a wider audience and obtain more profit.

We chose to distribute our film in this was as we are a mainstream company which means we have more funds which will allow us to get our film out to more screens meaning we get a wider audience. We originally wanted it in the cinema because we believe this will allow us to attract our target audience, woman aged 25-40, as they are most likely to go to the cinema.

There are other ways we could release our film however they will not be as effective as the cinema will be. For example distributing the film on the internet, this would mean that we wouldn't gain as much profit as we would like to. Also we wouldn't be able to control where the film would go because anyone would be able to access this and this could lead to piracy.

Another way we could release our product is by having a blanket release like "A field in England" had where we release our film onto multiple platforms. However this is what an independent company would be looking at rather than a mainstream company as it doesn't get out to many people.