The type of institution we will be is mainstream. This is because the genre that we have chosen is a romantic drama and this means that there is a wide audience that are viewing both of these. We also believed that independent may also look too gritty for our film and by going mainstream we are enticing a far wider audience. 20th century Fox and universal are two types of examples of mainstream institutions.
By knowing what institution we are will help us when it comes to filming because we will know what the audiences demands from our film for instance the camera quality and technology would need to be as the audience expected.
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